Purcell & Woodcock
An Irish luxury lifestyle brand
Client Details
We have been working with our client, Purcell and Woodcock, since their inception.
Our Services
- Website Design
- Website Development
- Copywriting
- Social Media & PPC Marketing
- Search Engine Optimisation
- Photography & Video Production
- Website Maintenance
The Mission.
The first website we built for Purcell & Woodcock was more of a support to the BTB brand who sold their products in more than 300 retail outlets in Ireland and the UK.
We built the latest website to help Purcell & Woodcock branch out and sell directly to the consumer as a well known brand, with a loyal customer base.
We have been on hand and assisted with the marketing strategy during this time.
Building the concept
The new website had to give users a real flavour of the brand, conveying the ethos behind it, while showcasing the amazing products on offer. It was also crucial that the website performed well on mobile devices, as social media advertising was a big part of the strategy.
We adopted a one page checkout for customers which proved to be a great success by helping to increase conversions.
Video
Purcell & Woodcock enlisted our video production services to produce a series of candle care tips for their customers.
We planned and executed a shoot, creating and capturing moments [like mothers day] to help promote and market the gift offering for Mother’s day…
Impressive Result.
We have really enjoyed working with Purcell and Woodcock over the past 5 years. All our efforts in both website and marketing strategies have produced some really impressive results. Online YOY sales increased by 70% in 2020.